Google and Roblox Partner to Expand Advertising Reach
Roblox has introduced a new immersive video ad format and announced a strategic partnership with Google to revolutionize in-game advertising.
Through this collaboration, Google and Roblox partner to roll out video ads via AdMob and Ad Manager, creating new revenue opportunities for publishers while giving advertisers innovative ways to engage with active users.
How Google and Roblox Partner on Rewarded Video Ads
A Game-Changing Approach to Advertising
The Google and Roblox partner initiative brings rewarded video ads of up to 30 seconds, offering players in-game perks for engagement. This move signals a shift in Roblox’s revenue model, going beyond traditional gaming monetization.
These ads are designed to blend naturally into virtual environments, appearing as billboards in digital cities or on screens during in-game events. The goal is to provide a seamless advertising experience that keeps users engaged without disruption.
Key Stats Behind Google and Roblox’s Partnership
- 85.3 million – Daily active Roblox users
- Majority – Users aged 13+
- 30 seconds – Maximum duration of the new video ad format
Why Google and Roblox Partner for Immersive Ads
Addressing the Challenge of In-Game Advertising
A major issue in gaming ads has always been maintaining engagement without disrupting gameplay. As Google executive Scott Sheffer stated, “Traditional ad formats haven’t always been the right choice in gaming environments.”
The Google and Roblox partner initiative focuses on contextual, immersive ad placements, ensuring that brands can connect with younger audiences without compromising the gaming experience.
Google and Roblox Partner for the Future of Digital Advertising
This partnership represents a strategic shift in Google’s advertising approach, targeting emerging virtual spaces where Gen Z and younger audiences spend significant time. This move keeps Google ahead of the curve in the transition toward immersive digital experiences.
What Google is Saying About This Partnership
Google has confirmed that it is expanding Immersive Ads to more publishers following successful test runs. With Roblox as a key partner, Google is set to redefine in-game advertising by integrating video ads into virtual worlds.
Why This Partnership Matters for Advertisers
This collaboration gives advertisers access to 85.3 million daily active users, primarily Gen Z—one of the hardest demographics to reach through traditional ads.
By leveraging the Google and Roblox partner initiative, brands can:
✅ Engage users with non-intrusive rewarded ads
✅ Boost brand visibility in immersive environments
✅ Seamlessly integrate campaigns into Google’s ad network
Additionally, Google’s integration with Roblox advertising simplifies campaign execution, allowing marketers to tap into the gaming audience without additional technical hurdles.
What’s Next for Google and Roblox Partner Ads?
Brands will soon be able to buy ads directly through Google Ad Manager, with billboard-style placements expected to roll out in the coming months.
To ensure accurate campaign tracking, Google is collaborating with measurement firms like Cint, DoubleVerify, and Nielsen, providing advertisers with in-depth performance insights.
